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The Tourism Authority of Thailand (TAT) strengthened its Middle East engagement in the United Arab Emirates from 7 to 8 July through two complementary activities, including the “Healing is the New Luxury” media launch in Dubai and the “Amazing Thailand Takes Off with flydubai Roadshow 2026” in Dubai and Abu Dhabi.
Together, the activities reinforced Thailand’s readiness for the region’s peak travel period by linking new air access, trade partnerships, wellness-led messaging, and the seasonal appeal of “Blooming and Bright Amazing Thailand”.